Welcome to Larktale!
Larktale was created by parents who have experienced the joy of bringing up children. Our mission is to empower parents and caregivers around the world to easily fit the magic of baby into their independent lives. Everyone has a story, and everyone has a story to tell. Together, we can give all parents a voice, a destination and a sense of wonder while we welcome baby into our worlds.
This mission is embodied in our brand name:
Lark: something done for fun, especially something mischievous or daring; an amusing adventure or escapade.
Tale: an exciting or dramatic story.
Larktale: helping create fun stories.
Who We Are:
Originally established in 2014, Larktale products were only available in Australia until 2019 when the brand was acquired and moved to the United States. Today, Larktale is owned and operated out of Richmond, Virginia by a team of parents who follow the same values and mission of our Australian beginnings. Our US team members have a combined total of 40+ years designing and developing innovative and award-winning strollers that are globally recognized to this day. This experience has led to a deep understanding of how to talk to parents and discover what they need, so we can focus on making parenthood a little bit easier as life with baby evolves.
As a small and nimble company, we are proud to be constantly innovating, improving, researching and learning in our efforts to bring the next “life saving” product to market and helping young parents discover how to fit baby into their independent and ever-changing lives.
Award-Winning Design & Innovation
Larktale strollers and stroller/wagons have been globally recognized for their design and innovation ever since 2014, with key awards including the 2019 Eco Excellence Award and the Good Design Award granted to our chit chat recyclable stroller and multiple innovation awards granted across our other baby gear models. Each new stroller/wagon in our 2023 collection has won a NAPPA Award, while the crossover stroller/wagon is the proud recipient of the 2023 JPMA Innovation Award. Our celebrated caravan stroller/wagon was honored with a 2024 Twinnie Award and the sprout stroller/wagon was included in Pregnant Chicken's Best of 2023 Cool & New.
